Our Story
WHO ARE WE?
We are driven by a passion for sport, creativity, and crafting unique, high-quality bespoke apparel that reflects the identity of every team specially.
Our focus is on affordability, offering original designs that prioritise individuality over templates, while ensuring exceptional quality and a personal touch for every client.
We believe in fostering strong relationships with our teams, viewing them as part of our extended family, and always aiming to boost team morale and culture. Through innovation, sustainability, and a commitment to social responsibility, we continue to stay ahead of industry trends while giving back to our community.
30+ Years of Experience
Classic Sportswear UK was founded in 1993 by former Cardiff City player Wayne Matthews, he began his journey by embroidering sportswear from his bedroom. Wayne’s vision from the start was to provide an alternative to the mass-imported sportswear flooding the market, especially with the lack of affordable UK-based manufacturers.
With a deep passion for football and sports, Wayne understood the unique needs of fans, players, and clubs, and committed himself to delivering high-quality, custom sportswear solutions that reflect their identity and purpose.
Over the years, what started as a small venture has evolved into a leading British sportswear manufacturing company. From manufacturing gear for the 2012 London Olympics to supplying premier league football teams and clubs across Europe, Classic Sportswear UK has established itself as a trusted name in the industry. Still proudly family-run by Wayne and his wife, Linda Matthews, the business continues to grow in 2025.
Our Values
Creativity
Creativity drives our bespoke design process, allowing each team to express its unique identity through custom sportswear.
Camaraderie
We believe in fostering a team spirit, both within our company and with our clients, working together to support each team’s success and strengthen morale.
Community
As a family-run business, we treat every customer like part of our family, building strong, lasting relationships with teams, coaches, staff, and fans to create a sense of belonging.
Affordability
Committed to providing high-quality, bespoke sportswear at competitive prices, we ensure that teams of all sizes can access premium products without compromising their budgets.
Sustainability
We prioritise eco-conscious practices, using recycled materials and reducing our carbon footprint, whenever we can.
